Know Ideas

Book Design, Print Production

Grey Vaisius and I wrote a 130 page book about Internet culture. Interactive features of the book included: Gate folds, French folds, layers of acetate, and mirror paper. The books is an exploration of medium and message.

The cover

The cover spans the front and back, traversing the spine of the book.

Know Ideas book cover

The back cover.

Know Ideas back cover


Metaphorical representation of the "body" using a layer of acetate over Michelangelo’s David. Common elements found in the body of a web page map to the human body.

Know Ideas acetate

Lift the acetate to see the body innocently – as you saw it before gaining consciousness.

Know Ideas acetate

More language and consciousness experiments using acetate.

Know Ideas acetate

Mirror paper

The mirror screen. The screen is a reflection of the self.

Know Ideas mirror paper

Explorations around why we are captivated by the screen, the Internet, and consciousness.

Know Ideas mirror paper

French folds

Open the French fold to find hidden meaning. The Internet is a grand expression of life.

Know Ideas French folds

Gate folds

Language influeces you to interact with the page. The full meaning is found in the interaction.

Know Ideas gate folds

Award winning

The publication won an Applied Arts Award 2012 for Design/Editorial – Single.

Know Ideas Applied Arts Award for Editorial Single 2012